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Alberta tourism operators in the running for Canadian Tourism Awards

Eight Alberta tourism operators are among the finalists for the 2013 Canadian Tourism Awards, presented by the Tourism Industry Association of Canada (TIAC).

The Canadian Tourism Awards are presented annually by TIAC to recognize success, leadership and innovation in Canada’s tourism industry and to honour the people, places, organizations and events that have gone above and beyond to offer travellers superior tourism experiences in Canada. The Canadian Tourism Awards will be presented December 3 in Ottawa in conjunction with The Tourism Congress.

Congratulations to the following Alberta tourism operators who have been chosen as finalists in the following categories:

Canadian Rocky Mountain Resorts: finalist in the Business of the Year category.
Based in Calgary, CRMR is a family-owned company that has been in the tourism industry since 1986 when they first opened Emerald Lake Lodge. Consisting of three upscale boutique lodges - Buffalo Mountain Lodge, Emerald Lake Lodge and Deer Lodge - four unique contemporary restaurants, a game ranch, a specialty market called CRMR at Home as well as Painted Boat Resort & Spa on the Sunshine Coast of B.C., CRMR has hosted thousands of international, national and local visitors - as well as employed them.

Anderson Vacations, Calgary: finalist in the Small or Medium-sized Business of the Year category.
When Anderson Vacations owner and CEO Corey Marshall took the family business over from his parents in the early 2000's, the well-respected and much loved tour company had built a reputation and a solid clientele in the senior leisure market. Since then, the organization has turned into a state-of-art tour operator business with a diversified product range that cover Canada’s many travel destinations from coast to coast and has continuously proven that entrepreneurial spirit, quality customer service, top notch communication and the ability to think outside the box are what set them apart from others in today’s tourism industry.

SnowDays, Banff Lake Louise Tourism: finalist in the Event of the Year category.
Since 2012 Banff Lake Louise Tourism has partnered with Parks Canada and the Town of Banff to spearhead a huge winter festival in Banff National Park. SnowDays has quickly blossomed into a 30 day festival with over 360 individual events and activities. The festival, held mid-January to mid-February, draws on the rich mountain culture and history of winter festivals in Banff and inspires visitors from around the world to try new ways to play with winter in the Canadian Rockies.

Tourism Calgary: finalist in Marketing Campaign of the Year category.
On June 20th, hundreds of tourism businesses in Calgary were forced to close, millions of dollars were lost in tourism revenue as flood waters raged through the city’s neighborhoods and downtown. This was the worst flood in Alberta history. Tourism Calgary (and their advertising agency), were both completely displaced from their office, handicapped by a power outage and no email access – rallied a tourism community in a time of crisis to execute a $700K, three-week national marketing campaign, in only five days. This action taken by Calgary’s DMO was critical in mitigating any further losses taking back the control of the image of the city.

Banff Lake Louise Tourism: finalist in Social Media Initiative of the Year category.
Banff Lake Louise Tourism ran a contest campaign through a Facebook app, called ‘Break Into Banff’. The goal was to raise awareness about Banff’s winter playground in key markets, engage individuals repeatedly over the two-week campaign and to grow their Facebook audience. The contest asked users to answer a daily trivia question about Banff, and to enter a numerical code into the virtual safe. When the user answered the question correctly they were entered into the daily and grand prize draws.

Medicine Hat Accommodation Association: finalist in Social Media Initiative of the Year category.
The Medicine Hat Accommodation Association (MHAA) is a collaborative group of hotels working towards common interests of the hotel industry through a unified voice in Medicine Hat, Alberta. The organization develops and encourages joint marketing efforts to promote Medicine Hat as a premier travel destination. In 2013, the MHAA dedicated their marketing efforts to social media, developing a creative platform that leveraged key social media tools to cleverly showcase content celebrating Medicine Hat as a compelling tourism destination.

Heritage Park Historical Village: finalist in Traveller Experience of the Year category.
Heritage Park Historical Village in Calgary is Canada’s largest living history museum is a year-round attraction, entertainment, education, heritage preservation and banquet facility. Selected as a Canadian Tourism Commission Signature Experience in 2011, the Park has 179 exhibits, including a culturally significant collection of 50,000 artifacts, antique vehicles and memorabilia, offering visitors a total living immersion experience into the history of Western Canada. The Park employs 759 staff at peak season and has a business philosophy that focuses and promotes service excellence.

Campus Tower Suite Hotel: finalist in Tourism Employer of the Year category.
Campus Tower Suite Hotel provides 90 spacious modern suites. It has been the recipient of the AHLA Employer of Choice award for the last 4 years. The Hotel received the AHLA Housekeeping award, and a number of the Staff have been recognized for exceptional service through Tourism Edmonton’s “You’re Welcome Awards”. The Hotel is a 3 Diamond CAA/AAA property that has consistently received Guest Satisfaction Scores of 89% or above.

Click here for a full list of all finalists in all categories.

About TIAC - Founded in 1930, the Tourism Industry Association of Canada is the only national organization representing the full cross-section of Canada's $84.8 billion tourism industry. TIAC's members include air and passenger rail services, airport authorities, local and provincial destination authorities, hotels, attractions and tour operators. TIAC is responsible for representing tourism interests at the national level, and its advocacy work involves promoting and supporting policies, programs and activities that will benefit the sector's growth and development. 

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