Travel Alberta

Service Excellence Alto Award recognizes outstanding customer service

Does your organization pride itself on providing outstanding customer service to your visitors, employees, suppliers and other stakeholders? Consider applying for the Service Excellence Alto Award! 

The application involves sharing what your philosophy is as it relates to service excellence, what activities you undertake to ensure customer satisfaction, and what results you have seen - such as testimonials and emails.

Organizations of all sizes can submit their own nominations for this award. If you have won this award more than 5 years ago you are now able to submit another application for 2014.

Previous winners for Service Excellence include: O’Canada Eh? Dinner Show (2013), Stoneridge Mountain Resort (2012), Heritage Park Historical Village (2011) Tourism Red Deer – Visitor Services (2010), Calaway Park (2009), Royal Canadian Pacific (2008), Calgary Stampede – Guest Relations (2007), The Sutton Place Hotel, Edmonton (2006). 

The Service Excellence Alto award is one of nine awards in the Alto Awards program, designed to recognize and celebrate individuals and organizations committed to enriching Alberta’s tourism industry and who by their actions inspire others and demonstrate what can be achieved by working together. 

Individuals and organizations are encouraged to submit their own nominations in the following categories:

  • Alberta Pride 
  • Marketing Excellence (up to $10,000) 
  • Marketing Excellence ($10,000 - $50,000) 
  • Marketing Excellence (over $50,000 
  • Marketing Partnership 
  • Service Excellence 
  • Sustainable Tourism 
  • Collaborative Tourism
  • Tourism Media 

Deadline for applications is September 5, 2014. 

The Alto Awards will be presented in nine categories, and to the 2014 Alto Ambassador, at the Alto Awards Banquet in Banff on October 20, 2014. The Alto Awards are presented in conjunction with the Travel Alberta Industry Conference, October 19-21, 2014.   

More information and application forms are available here

Travel Alberta