Travel Alberta

Marketing Excellence Alto awards celebrate creative projects

Three Marketing Excellence Alto awards recognize creative marketing campaigns and projects that encourage travel to, and within, Alberta. Emphasis is on original and effective programs that push the boundaries of common current practices and result in greater than expected return on investment. 

Previous winners of Marketing Excellence awards have been Tourism Red Deer, Central Alberta Country Drive, Remington Carriage Museum, Ukranian Cultural Heritage Village, Vulcan Tourism, Calgary Stampede, Northlands, Heritage Park, Alberta Pond Hockey Association and the Calgary Zoo.

Winning applications can be viewed online.

Marketing Excellence looks at marketing campaigns that have occurred over the past 16 months (from May 1, 2012 to August 31, 2013). Marketing campaigns may be traditional print, radio, social media or all media combined. Your marketing campaign budget may be $1000; but you may have achieved amazing results for that amount and we want to help you celebrate that! 

This year the budget categories are:
Up to $10,000
$10,000 - $50,000
Over $50,000 

The Marketing Excellence Alto awards are three of nine awards in the Alto Awards program, designed to recognize and celebrate individuals and organizations committed to enriching Alberta’s tourism industry and who by their actions inspire others and demonstrate what can be achieved by working together. 

Individuals and organizations are encouraged to submit their own nominations in the following categories:

  • Alberta Pride 
  • Marketing Excellence (up to $10,000) 
  • Marketing Excellence ($10,000 - $50,000) 
  • Marketing Excellence (over $50,000 
  • Marketing Partnership 
  • Service Excellence 
  • Sustainable Tourism 
  • Tourism Community of the Year 
  • Tourism Media 

Deadline for applications is September 6, 2013. 

The Alto Awards will be presented in nine categories, and to the 2013 Alto Ambassador, at the Alto Awards Banquet in Banff on October 28, 2013. The Alto Awards are presented in conjunction with the Travel Alberta Industry Conference, October 27-29, 2013.   

More information and application forms are available here

Travel Alberta