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Beyond Rubik’s Cube Exhibition Coming to TELUS World of Science – Edmonton

The internationally-acclaimed Beyond Rubik’s Cube exhibition is coming to the TELUSWorld of Science – Edmonton (TWOSE) and will open November 7, 2015.

Through highly interactive physical and digital challenges, visitors will explore how the Rubik’s Cube emerged from a workshop in Communist-era Hungary to become a worldwide phenomenon, fostering creativity across the fields of science, technology, engineering, robotics, the visual arts, music, film, architecture, and mathematics.

The $5 million exhibition was designed by Liberty Science Center in Jersey City, NJ and its president and CEO Paul Hoffman, with lead creative partner Google and the Cube’s Budapest inventor, Ernő Rubik. Itdebuted in April 2014 in celebration of the 40th anniversary of the world’s bestselling puzzle toy. 

The exhibition will be in Edmonton for 13 weeks from November 7, 2015, through February 15, 2016. 

“The Rubik’s Cube is an iconic puzzle that is recognized and beloved worldwide,” says Alan Nursall,President & CEO of TWOSE. “When we first learned of the Beyond Rubik’s Cube exhibition we knew wehad to bring it to Edmonton because of the excitement we see around science games and puzzles. Thisengaging exhibition uses Ernő Rubik’s invention - originally meant to help his students learn mathconcepts - and creates an experience where visitors connect with the iconic puzzle while playing gamesand developing skills related to math, geometry, programming and other concepts.”

As guests enter the exhibition, digital projections of color and geometry dance in response to their movement, setting the tone for the immersive experience that awaits them in three discovery zones: Invent, Play, and Inspire.

The first zone, Invent, invites guests to jump right into the complex and compelling world of puzzle toys.
  • Rare artifacts made of wood blocks, paper clips, and rubber bands show guests the humble and brilliant Hungarian origin of Ernő Rubik’s great invention.
  • At Cube Prototype, guests can explore the complex geometry behind Rubik’s Cube by arranging3D shapes and inventing their own puzzles.
  • Art and mathematics meet at Tessellation Maker, an interactive touch table where guests create visually stunning patterns.
Next, guests move to the Play zone for more hands-on exploration.
  • A Solve Bar welcomes cubers of all skill levels and provides animated instructions for conquering the Cube. 
  • At Robot Command, guests discover the parallels between computer programming and Cube solving as they program a robot to run a maze.
  • Young visitors and their grownups work together on Cube Match, a game of colored building blocks with endless combinations.
Finally, guests venture into the Inspire zone to experience the Cube’s vast artistic and technological influence.
  • Visitors can see how the Cube inspires them artistically by composing their own haiku using the Haikube; engineering a musical masterpiece in Cube Symphony; and contributing to the giant Collaborative Mosaic made entirely of Rubik’s Cubes.
  • Guests control a giant Rubik’s Cube the size of a car to discover the internal mechanism that makes it work.
  • A one-of-a-kind, 18-karat gold, jewel-encrusted, fully functional Rubik’s Cube is the world’s most expensive toy, estimated to be worth $2.5 million.
  • At Robot Race, guests will challenge a speedcubing robot to solve their scrambled Cubes.
  • Twisty Puzzle Design brings people together at a multi-touch digital table to design and test their own puzzles with other guests.
Visitors to Beyond Rubik’s Cube ( will be encouraged to share their ownRubik’s-inspired creations on

Beyond Rubik’s Cube opens at TELUS World of Science – Edmonton on November 7, 2015.

For more information call 780.451.3344 or visit

TELUS World of Science - Edmonton