Travel Alberta

February 2015: Travel to Canada goes from Strength to Strength

Canadian vacations are definitely a hot ticket for international travellers. More than 754,000 global visitors came to our country in February 2015, a healthy 8% year-on-year increase, according to the latest Tourism Snapshot from the Canadian Tourism Commission (CTC)’s Research department.

More salient statistics:

  • CTC’s overseas markets were the engine of growth for the Canadian tourism industry in February 2015, producing 16% more visitors than the previous year.
  • Year-to-date February 2015, international visitors have made 1.5 million trips to Canada, a 6% rise.
  • The delayed Chinese New Year brought a staggering 58% surge in travellers from the China market in February 2015.
  • The strong arrival numbers followed a decline in January; year-to-date, Chinese travellers have taken 20% more trips to Canada.
  • Extra room on planes between Seoul and Vancouver, BC, continued to boost the South Korea market, which witnessed a 7% rise in visitors to Canada.
  • The success of the CAN+ visa program in India showed no sign of abating in February 2015, with this market posting a 5% increase in visitors to Canada.
  • The sky’s the limit in Brazil, where a new Rio de Janeiro-Toronto, ON, flight helped create a substantial 32% surge in visitors to Canada.
  • The American appetite for Canadian experiences remained healthy in February 2015, with overnight arrivals from the US market climbing 5%.
  • Theloonie’s drop in value relative to the US dollar – 11% over the past year – was one of the reasons behind overnight increases in US air arrivals (7%) and auto trips (5%).
  • French travellers were eager to cross the Atlantic to see Canada in February 2015, with the visitor total climbing 15% year-on-year.
  • The Mexico market scored 10 out of 10 months of consecutive double-digit growth in visitors to Canada, this time a 16% rise over February 2014.
  • CTC’s secondarymarkets yielded an assortment of results in February 2015. Arrivals rose from Italy (+20%) and Switzerland (+5%) and declined from Spain (-5%) and the Netherlands (-4%). The later Chinese New Year produced astonishing increases in visitors from Hong Kong (75%) and Taiwan (51%).
  • The depreciation of the loonie relative to the US dollar made overseas destinations much more attractive to Canadian travellers, who took 6% more trips abroad.
  • A slowing economy gave Canadians an attack of the jitters in February 2015. The Index of Consumer Confidence, released by The Conference Board of Canada, fell 11.4 points to 95.6.    
  • American confidence also wobbled in February 2015. The Conference Board Consumer Confidence Index dipped five points to 98.8.  

The Tourism Snapshot examines statistics and travel trends up to Feb. 28, 2015, in CTC’s – and partners’ – key global markets.

Read the Tourism Snapshot – February 2015  in full.




Canadian Tourism Commission