Travel Alberta

Travel Alberta wins Gold at International Adrian Awards

Travel Alberta received an advertising gold award last night at the 57th annual Adrian Awards gala for the second video installment of the (remember to breathe) campaign entitled ‘There Is’. Hosted by the Hospitality Sales & Marketing Association International (HSMAI), the Adrian Awards is one of the largest and most prestigious travel marketing competitions globally. 

Travel Alberta is no stranger to success at these awards, having received platinum at last year’s competition for the original (remember to breathe) video

“It is an honour to be recognized two years in a row in this global competition,” said Royce Chwin, Travel Alberta’s Chief Marketing Officer. “We have a powerful tourism brand that differentiates our province against our global competition and we will continue to utilize it to inspire the world to experience Alberta.” 

This year’s contest attracted more than 1,200 submissions, with entries judged by top executives from all sectors of the tourism industry.  The Adrian Awards honour outstanding achievements in advertising, public relations and digital marketing in the travel industry. HSMAI is an international organization of sales and marketing professionals representing all segments of hospitality, travel and tourism.

“As the advertising, public relations and digital marketing realms are constantly evolving, the bar is continuously set higher annually in regard to the Adrian Awards submissions we receive,” said Fran Brasseux, HSMAI executive vice president. “This year, we saw outstanding entries in all categories and in particular an ability to implement integrated campaigns that garnered powerful results across multiple channels.”

All winning entries are accessible in the Adrian Awards Winners Gallery online at   

Since becoming a Crown corporation in 2009, Travel Alberta has received over 40 awards for marketing and organizational excellence including gold at the Travel Weekly Magellan Awards, gold at the Golden City Gate Awards, and Marketing Campaign of the Year from the Tourism Industry Association of Canada (TIAC).

All of Travel Alberta’s (remember to breathe) videos can be found on Travel Alberta's YouTube channel.

Travel Alberta