Travel Alberta

LA Kings spotlight partnership with Travel Alberta

The Los Angeles Kings have shined the spotlight on Alberta in an online article highlighting the province as their preferred travel destination.

This designation is a result of a unique partnership between Travel Alberta, the LA Kings and AEG.
This partnership presents a multitude of opportunities for Travel Alberta to connect directly with consumers in Southern California, which is a key market for Alberta.

The type of visitor that Travel Alberta is targeting in this market mirrors the typical LA Kings’ fan: young (or young-at-heart), love the thrill and emotional charge of doing things, and experiencing authentic moments.

In March, Travel Alberta will be maximizing this partnership to introduce authentic summer vacation experiences available to travellers.

Travel Alberta