Travel Alberta

New leadership for Canadian Badlands Tourism

A new executive committee of Canadian Badlands Tourism has been elected by the organization’s board of directors which has also begun an executive search for a new Executive Director. 

Elected President for a one year term is Bob Long, Reeve of Kneehill County. Barry Morishita, Deputy Mayor of the City of Brooks is Vice-President. George Bohne, Mayor of the Town of Raymond is now Treasurer and Al Cambell Town of Stettler is elected Secretary.  Past President Doug Jones, Mayor of the Town of Oyen, was elected at the recent Annual General Meeting to a three-year term as Director representing the southeast of the region.  Shareholders also elected Don McDowell, Mayor of the Village of Nobleford as the southwest regional representative on the Board. 

Members at large appointed by the Board of Directors are: Jeff Carlson, Councillor, City of Lethbridge; City of Medicine Hat Councillor Brian Varga and Terry Yemen, Mayor, Town of Drumheller. They are joined on the Board by Doran Degenstein, Executive Director, Fort Whoop-Up, who is completing one more year in his term on the Board.  

Canadian Badlands Tourism also announces the Board of Directors has accepted the recommendation of Cindy Amos, who has served as Interim Executive Leadership for the organization since May, 2013, to seek a new leader for the organization. “Much has been accomplished in a short period under Cindy’s very active and skillful leadership,” said Bob Long.  “She leaves big shoes for us to fill but we are grateful she will continue in her role to ensure a smooth transition to a new Executive Director by this fall,” he said. 

“I am so proud of the progress Canadian Badlands Tourism has been able to achieve by working together,” said Amos. As Minister of Tourism Richard Starke pointed out at our Annual General Meeting in March, we have met every objective we set out to deliver and Canadian Badlands Tourism has become a model of collaborative tourism destination management.  We are poised for greater things but, with my mandate completed, we require new leadership to take us to the next phase of our evolution.”

Canadian Badlands Tourism is the largest municipal partnership in Canada. Incorporated with 62 municipal government shareholders throughout southeastern Alberta, Canadian Badlands Tourism is dedicated to building and growing a thriving rural tourism destination by working collaboratively with municipalities, tourism operators and the Government of Alberta. In 2011, more than 4.2 million people visited the Canadian Badlands and spent $552 million in the region. Tourism in the Canadian Badlands employs more than 9,000 people and generates $250 million in tax revenue for federal, provincial and municipal governments. 

Canadian Badlands Ltd