Travel Alberta

Travel Alberta’s Industry Development Strategy

Travel Alberta has created a new strategy to mobilize Team Alberta that aligns industry organizations under one framework. As part of this strategy, a dedicated business unit of Travel Alberta professionals is supporting industry partners across the province with the information and resources you need to grow your business.

Travel Alberta’s team helps you market your products by promoting ongoing learning, sharing marketing trends, knowledge and research, and investing in marketing initiatives that demonstrate industry collaboration and return on investment. Our efforts are focused on three pillars: Business Development and Education; Industry Events and Engagement; and Cooperative Marketing Investment.

Every industry is on the lookout for the perfect recipe for success to ensure it is effective and resilient in today’s challenging global economy. For Alberta’s tourism sector, that special ingredient is collaboration. We’ve all seen the benefits of working together and how industry-wide synergies make us stronger.

Read more about Travel Alberta’s new Industry Development Strategy and how our marketing services and tools can assist you in creating your recipe for success!

Travel Alberta