Travel Alberta

Tourism Marketing Partnerships: Apply for an Alto Award

It’s time to submit your nominations for the 16th Annual Alto Awards, and we are featuring a weekly article about the nine categories available to help you decide which award your tourism business, organization or group deserves to win at the 2016 Travel Alberta Industry Conference!

Alto Category of the Week: Marketing Partnership

The Alto Marketing Partnership Award recognizes partnerships of two or more organizations exhibiting exceptional achievement in tourism marketing and who demonstrate the success of working together.

Partnerships of two or more organizations are encouraged to submit their own nominations for this award.

Nominations must be received no later than 4:30 p.m., Friday, September 9, 2016.

Here are some previous Marketing Partnership Alto Award winners:


Chinook Country Tourist Association, “Southern Alberta Circle Tours Campaign” (winner)

Tourism Calgary & Banff Lake Louise Tourism, “Rockies Through Your Eyes” (finalist)

Tri Region Tourism, “Tri Us” (finalist)

View the 2015 Marketing Partnership winning submission.


Edmonton International Airport, Edmonton Tourism and Icelandair “Icelandmania Brings Europe Closer to Edmonton” (winner)

Heritage Park, “Escape Today – Heritage Park 50th Anniversary” (finalist)

Conseil de développement économique de l’Alberta, “La Petite Seduction TV Show” (finalist)

Visit Travel Alberta’s Alto Awards page to download the Applying for an Alto Award tutorial and to submit an Alto nomination.

Travel Alberta