Travel Alberta

Winter experiences wanted for Alberta Stories

Once again we invite our partners around the province to share their stories with us. Travel Alberta's Alberta Stories initiative is now going into its fourth phase. Focus for this phase will be on unique winter experiences.

These stories are meant to describe distinctive encounters a traveller might share or brag about. Your story ideas could paint a vivid image of your region, show off a one-of-a-kind natural wonder or event, a thrilling tradition or even a fresh twist on a local delicacy. We know our greatest resource for unique and entertaining Alberta Stories is you. As our eyes and ears, you know your regions best.

Our Alberta Stories initiative plays an important role in bringing Alberta’s tourism brand to life. These documentary-style videos, shared from the perspective of the passionate enthusiast, showcase the true character and distinctive personalities at the core of Alberta’s tourism experiences and continue to deepen the connection we have with our audiences. They are authentic accounts that showcase a great variety and diversity of Alberta activities and experiences and motivate sharing through traditional and social media channels.

How will Alberta Stories be selected?

As much as we’d love to tell every story that’s out there, we need to take a targeted approach. Ideas will be reviewed by a committee and each submission will be measured on several criteria:

• Uniqueness/authenticity
• Story depth
• Relevance to our audience
• Local and global appeal
• Potential for sharing through social media and multiple channels
• Availability of existing video assets

If your idea is selected, you’ll benefit from enhanced exposure, links to the videos and an introduction to online conversations that they generate. You will also receive a hard drive with video assets that you can use for promotional purposes. And even if a story isn’t selected for phase four, it will remain part of an active catalogue to be considered for future marketing projects and media pitches.

Submission deadline is November 11, 2013. Click here for submission form.

The first phase of the Alberta Stories program saw the development of 15 new videos with the support of many industry partners with inspiring summer story ideas. These stories are all live on Travel Alberta`s YouTube channel.

Videos shot in Winter 2012-13 for the second phase of the program are almost completed in production and we will post them as well to YouTube in the next few months  - keep an eye out for them!

In addition, a professional film crew has been travelling around Alberta throughout this summer season creating our third phase of emotive, fun and inspiring videos.

Get involved in the Alberta Stories program! Fill out the attached form by November 11!

Travel Alberta