Travel Alberta

The Math Looks Good for Canada Travel – July 2014 CTC Tourism Snapshot

According to the July 2014 Tourism Snapshot from the Canadian Tourism Commission (CTC), a 14% rise in visitor numbers from CTC’s overseas markets fuelled another excellent month for growth. The CTC’s Research department reveals that 2.6 million international travellers chose Canada, up 4% on the previous year.

Some more results:

  • A 14% rise in visitors from CTC’s overseas markets, a second successive double-digit-rise, was the main driver behind the upbeat results in July.
  • Just over 9.5 million travellers have made Canada their destination of choice year-to-date July 2014, a 2% increase on the same period in 2013.
  • There were A grades all round for CTC’s Asian markets in July 2014, led by the India and China markets, which posted astonishing growth in travellers to Canada of 47% and 37% respectively.
  • Not to be outdone, the Japan (29%) and South Korea (16%) markets were also delighted to see healthy year-on-year gains in visitor numbers.
  • CTC’s European markets scored another hat-trick of positive results in July 2014, with France (10%), the UK (6%) and Germany (2%) all seeing more consumers take a Canadian holiday.
  • The US market had a quieter July (not counting all those Independence Day fireworks): although 10% more Americans came to Canada by air, decreases in auto trips (-1%) and other modes of transport (-12%) meant the overall visitor total was 1.9 million, up just 1% on July 2013.
  • Year-to-date July 2014, Americans have taken 6.8 million overnighters to Canada, a minimal 0.2% growth over 2013.
  • The CAN+ visa program continues to reap travel dividends in the Mexico market, helping to generate a 14% rise in visitors to Canada in July.
  • CTC’s secondary markets scored maximum points for good news in July 2014: visitor numbers to Canada climbed from Spain (24%), Italy (19%), Taiwan (14%), the Netherlands (6%), Switzerland (4%) and Hong Kong (1%).
  • The call of their own country was irresistible to many Canadians in July 2014, as outbound travel fell 2% to 3.1 million trips.
  • Canadian trips to overseas destinations rose 11% in July 2014 to hit 758,000, but there was diminished desire to explore the US, with total overnighters there dipping 5% to 2.3 million.
  • A sense of negativity is pervading Canadian minds. The Index of Consumer Confidence, released by The Conference Board of Canada, fell one point to 85.9 in July 2014, a third consecutive monthly fall.   
  • Americans were full of vim and vigour in July 2014. The Conference Board Consumer Confidence Index soared 5.1 points to reach 90.3.

The Tourism Snapshot examines statistics and travel trends up to July 31, 2014, in CTC’s – and partners’ – key global markets.

Read the Tourism Snapshot – July 2014 in full.


Canadian Tourism Commission