Travel Alberta

The Power of Tourism Partners

Destination Canada is pleased to announce a new cooperative agreement with the Tourism Industry Association of Canada (TIAC), effective Aug. 1, 2015.

Under the agreement, key industry opportunities that bring Canada’s tourism sector together for business purposes, including the Tourism Congress, Rendez-vous Canada, GoMedia Canada and Tourism Town Halls, will be co-managed by the two organizations. While the two organizations have worked alongside each other for many years, this new agreement creates a more commercially relevant and efficient platform to meet the needs of industry.

“Destination Canada and TIAC are long-time partners. Both organizations exist to support a strong and vibrant tourism sector across Canada. Both organizations have unique roles and areas of specialty. This new cooperative agreement allows each to focus on its core roles and responsibilities with the ultimate goal of helping tourism businesses succeed and grow,” says Jon Mamela, Destination Canada Senior Vice-President Marketing Strategy/Chief Marketing Officer.

“This new agreement allows TIAC and Destination Canada to align their complementary mandates to develop and deliver a series of industry engagement events with a goal to build capacity, increase export readiness and strengthen the global competitiveness of the tens of thousands of small- and medium-sized businesses that comprise Canada’s travel and tourism industry,” says Charlotte Bell, TIAC President and CEO.

The partnership commences August 1, 2015 and runs to December 31, 2016, with options to renew.

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About Destination Canada: Destination Canada is Canada's national tourism marketing organization. A federal Crown corporation of the Government of Canada, we lead the Canadian tourism industry in marketing Canada as a premier four-season tourism destination. Our vision is to inspire the world to explore Canada. With our partners in the tourism industry and the governments of Canada, the provinces and the territories, we promote Canada's extraordinary experiences in 11 leisure marketsaround the world, conduct market research plus provide resources and toolkits to help industry leverage Canada's successful tourism brand, Canada. Keep Exploring. For regular updates on Destination Canada initiatives, subscribe to Destination Canada News or follow us on Twitter or LinkedIn.

Read the full article.

For further information, please contact:

Margaret Nevin
Senior Corporate Communications Advisor
Destination Canada
Tel: 604-638-8406


Destination Canada