Travel Alberta

Festivals and Events Tourism Growth Program - deadline May 8

May 8 is the deadline to submit applications to the Festivals and Events Tourism Growth Program.

The program aims to assist festivals and events in Alberta reach their full tourism potential with grant funding available of $25,000 to $40,000. This funding is used to work with a third party-consultant to evaluate an organization’s festival or event, identify tourism growth opportunities, and set clear steps towards growing the visitor experience and increasing visitation and revenue.

Eligible organizations include not-for profit organizations, municipalities, and First Nations or Métis governments. The program is most appropriate for festivals and events that attract regional, provincial, national or international visitors, and have an annual audience of at least 1500, of which a minimum 25% are out of town visitors.  

Click here for more information on the program, to view guidelines and to apply.

Alberta Tourism, Parks and Recreation