Travel Alberta

New Travel Planner Promotes Alberta’s Diverse Tourism Experiences

Travel Alberta continues to bring Alberta’s tourism brand to life with the rollout of the new 2016-18 edition of the Official Alberta Travel Planner. This signature Alberta publication is part of a suite of marketing sales tools that supports Alberta’s strategy of growing tourism revenues to exceed $10 billion by 2020.

This printed and digital, customer-focused guide features travel planning information along with compelling brand and user-generated images and inspirational copy that motivates our target customers – both at home and around the world – to discover and explore Alberta.

The current Travel Planner has been in circulation for approximately 24 months and has been updated in order to reflect Alberta’s changing tourism environment, to continue to differentiate Alberta as a tourism destination and deliver on the needs of potential travellers.

It was important for us to engage our industry partners in the process of updating the new version of the Travel Planner. Its development included industry outreach, plus a survey available to tourism partners for input. Feedback from tourism partners from all corners of the province helped to ensure the accuracy of content and tourism experience representation from all regions. This process allowed Travel Alberta to strengthen Team Alberta by working collaboratively with Alberta Culture and Tourism, Parks Canada, Alberta Parks and our destination marketing organization partners to hear and support key needs.

Key updates for the 2016-18 version of the Travel Planner include six new road trips, festivals and events integrated by region, refreshed and new day trips for Calgary and Edmonton, and colour coded design elements for regions to help navigate within the document.

The Official Alberta Travel Planner will be available to view, download or order at or order by calling 1-800-ALBERTA on May 2, and will be available to pick up at all Visitor Information Centres across the province by May 30.
Travel Alberta