Travel Alberta

Tourism Jasper welcomes aboard Business Development Director

Tourism Jasper, the Destination Marketing Organization for Jasper, Alberta is delighted to announce the appointment of Bryan Attree in the role of Business Development Director.

Responsible for the leadership of Tourism Jasper’s Business Development function and reporting directly to CEO, Mary Darling, Attree will bring extensive experience of experiential tourism development, business management, commercial relationship-building and a focus for excelling visitor satisfaction to the position.

Having developed his tourism career with a number of internationally-recognized cruise line organizations - having held previous positions with Celebrity Cruise Lines, Azamara Cruises and most recently, spending five years with Princess Cruises as Shore Excursions Manager - Attree will be focusing on further enhancing Jasper’s Visitor Experience function as well as actively driving visitor appeal for the destination.

Attree’s role will see him specifically lead the creation of effective commercial partnerships for the benefit of Jasper and its Shareholders, deliver service excellence within Jasper’s Visitor Information program, increase visitation opportunities via Jasper’s established events & festivals and promote Jasper’s global competitiveness through creative product development.

Mary Darling comments, “The Business Development Director role is integral to the delivery of Tourism Jasper’s topline business objectives.  We’re extremely confident that we have found the ideal candidate in Bryan, to support the organization in strategically positioning and Marketing Jasper as an attractive travel destination within the iconic Canadian Rockies.  We warmly welcome Bryan to the team and see him being key to Tourism Jasper’s continued success.”

Having spent the last seven years travelling through over 100 countries for his career, Attree will be trading in his life at sea for a permanent base in Jasper.

Tourism Jasper