Travel Alberta

Marketing Excellence Alto Awards: Nominations Open

It’s time to submit your nominations for the 16th Annual Alto Awards, and we are featuring a weekly article about the nine categories available to help you decide which award your tourism business, organization or group deserves to win at the 2016 Travel Alberta Industry Conference!

Alto Category of the Week: Marketing Excellence

The Alto Marketing Excellence Awards recognize creative marketing campaigns that encourage travel to and within Alberta. Emphasis is on original and effective campaigns that push the boundaries of common current practices and result in greater than expected return on investment.

There are three Marketing Excellence Alto Awards up for grabs:

  • Marketing Excellence (Up To $10,000)
    Total budget for the campaign or project must be equal to or less than $10,000
  • Marketing Excellence ($10,000-50,000)
    Total budget for the campaign or project must be between $10,000 and $50,000
  • Marketing Excellence (Over $50,000)
    Total budget for the campaign or project must be over $50,000

Nominations must be received no later than 4:30 p.m., Friday, September 9, 2016.

Here are some previous Marketing Excellence Alto Awards winners; click on the links to view last year’s winning submissions:


Marketing Excellence (Up To $10,000)
Fort Edmonton Park: “Edmonton’s Story, Make It Yours,” Edmonton

Marketing Excellence ($10,000-50,000)
Canadian Badlands Passion Play: “Canadian Icons in the Canadian Badlands,” Drumheller

Marketing Excellence (Over $50,000)
Edmonton Tourism: “Red Bull Crashed Ice,” Edmonton


Marketing Excellence (Up To $10,000)
Edmonton Regional Tourism Group, “Get Outta Town,” Parkland County

Marketing Excellence ($10,000-50,000)
Jasper Pride Festival, “2014 Campaign,” Jasper

Marketing Excellence (Over $50,000)
Edmonton Tourism, “2013/2014 Winter Campaign,” Edmonton

Visit Travel Alberta’s Alto Awards page to download the Applying for an Alto Award tutorial and to submit an Alto nomination.

Travel Alberta