Travel Alberta

Innovative marketing conference taking place in Banff in February 2015

Meet and learn from senior brand leaders at The Gathering – Tim Horton’s, Ultimate Fighting Championship, Cirque du Soleil, Disney, Dallas Cowboys and Red Bull among brands to share how they cultivate deep customer loyalty.

Returning to Banff for its second year, The Gathering conference is an opportunity for marketing professionals in Alberta to attend and learn from some of the biggest North American brands that have attained the highest levels of customer loyalty and devotion. 
The conference takes place February 18 to 19, 2015, at the Fairmont Banff Springs. Senior brand leaders from The Ultimate Fighting Championship, Tim Horton’s, Disney Channels, Dallas Cowboys, Nintendo, Patrón Tequila, Cirque du Soleil, GoodLife Fitness, Sport Chek, Canadian Tire, Red Bull and Old Navy have confirmed attendance and will be presenting. They will be joined by 500 marketing professionals, brand and culture champions from around the globe who will gather at the intimate conference to explore the secret, unconventional techniques these brands have used to win the hearts and loyalty of consumers and share in a series of educational sessions.
For the full event schedule, please visit with more announcements to come over the coming weeks.
Event passes are nearly sold out. Tickets to this conference have been made available at the $699 early bird pricing (a $300 discount) for Travel Alberta tourism industry members by using the promo code GTH2015300 and can be purchased here: 
“We evaluated nearly 200 candidates in our search for the world’s most coveted brands to truly celebrate and honour the best of the best,” explained Sheldon Lachambre, Managing Director of The Gathering. “The fanatical customer loyalty enjoyed by the brands we’ll celebrate at The Gathering gives their companies a formidable competitive advantage. We are extremely excited to provide attendees the opportunity to learn the brand secrets these leaders have rarely shared outside of their organizations,” he said.
To find out more about The Gathering:
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Twitter - @cultgathering
Instagram - @cultgathering
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The Gathering