Travel Alberta

Interested in tourism research? Join Canada's Travel and Tourism Research Association from Sept. 28-30

The Canadian Travel and Tourism Research Association's annual conference is being held in Edmonton Sept. 28-30, 2016. Attend to hear the latest research on travel and tourism. Consultants, DMOs, and scholars make up our membership. All are welcome.

We’ve lined up two terrific keynote speakers: the first is Jon Bromstein, Analytical Lead at Google Canada. He’ll talk about tourism, technology and the future.  Our second keynote is Dutch researcher Moniek Hover. She’ll highlight how storytelling has been used to enhance destination offerings in Europe. For details see:

A free professional development workshop on using augmented reality, virtual reality and storytelling in destination development efforts will also be offered. This workshop will feature lessons learned by Moniek Hover and Licia Calvi, who worked with Netherlands destinations to create a Van Gogh trail.

We plan to showcase two homegrown examples of tourism research best practice. First, Marty Eberth of Travel Alberta and Alexis Nelson of Edmonton Tourism will lead a plenary on Alberta’s SHIFT (experiential enhancement) program. Second, Susan Holdsworth from the City of Edmonton will talk about winter cities’ tourism strategies and research that is being prepared for Winter Cities Shake Up 2017 – tackling the subjects of winter design, winter business, and winter fun.

On the afternoon of Sept. 28 our case study will consist of a tour of Edmonton's $4 Billion+ investment of its downtown; we'll examine how research informed tourism developments and exchange ideas with destinations from across Canada on how research has been used in other settings to guide downtown redevelopment.

To register or learn move, visit the Canadian Chapter of the Travel and Tourism Research Association's website.

Canadian Travel and Tourism Research Association