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Edmonton Tourism summer campaign launches

Indy race, festivals featured in season’s highlights

Edmonton (June 6, 2012) — Festivals, the Edmonton Indy® and city attractions are highlights in Edmonton Tourism’s summer campaign, targeting visitors from Alberta, British Columbia, Saskatchewan, and the Northwest and Yukon Territories.

“Many of our visitors come from neighbouring provinces and states. Our summers are brilliant and this campaign gives many reasons to choose Edmonton for a vacation,” says Jenifer Christenson, executive director at Edmonton Economic Development Corporation.

The July 20-22 Edmonton Indy® will be highlighted in the campaign. “Edmonton is the epicentre of professional racing in Western Canada. New this year is the Star Mazda series, an open-wheel race that is part of the road to Indy®. Edmonton’s own Stefan Rzadzinski will take part in the series,” adds Christenson. “Add to this Race Week Edmonton’s citywide events and its partnership with Taste of Edmonton, race fans just cannot afford not to be in Edmonton this July.”

As Canada’s festival city, no summer is complete without Edmonton’s famed festivals, which attract talent, fans and supporters from all over. Alberta’s capital city plays host to more than 30 major festivals year-round that celebrate the arts, theatre, film, culture, sports and winter.

Also featuring prominently in the summer campaign is the city’s attractions that offer something to everyone. Indeed, Trip Advisor named Edmonton one of Canada’s top family-friendly destinations in last year. A multi-media approach targets potential visitors, including direct mail, e-marketing, promotional offers, and an anchoring website. Consumers are encouraged to visit www.edmonton.com/seeyouhere for visitor information, vacation packages, and coupons; in addition, they can enter to win a summer getaway and are eligible for an “instant-win” opportunity.

Tourism ambassadors are encouraged through the website to entice visitors to the region. Residents can invite family and friends to experience Greater Edmonton through the “Visiting Friends and Relatives” program. Participants can win a $500 West Edmonton Mall shopping spree by sending out e-card invitations. By visiting the same site, they have an opportunity to win monthly prizes through the “Thank You Edmonton promotion” as a reward for being a tourism ambassador.

The summer campaign is a successful partnership between Edmonton’s Destination Marketing Hotels, the Edmonton and Area Tourism Destination Region, Edmonton Tourism, Travel Alberta and more than 15 tourism industry partners.

Media contact: Renée Worrell Communications Manager
Phone: 780.932.4865 
Email: rworrell@edmonton.com

Edmonton Tourism promotes Greater Edmonton as the destination of choice for tourism, conventions, major events and film production and is a division of Edmonton Economic Development Corporation (EEDC).

Edmonton Tourism encourages socially and environmentally responsible tourism. For more information, visit www.edmonton.com Learn more about Edmonton through the stories of people who've experienced it at www.edmontonstories.ca

Edmonton Economic Development Corporation