Travel Alberta

Tourism Calgary’s 2014-2016 Strategic Plan & 2014 Marketing Plan

Calgary will end 2013 above the national average for tourism growth, in spite of the June flood. The Conference Board of Canada forecasts that Calgary will lead the nation’s major cities in tourism growth for 2014. To capitalize our opportunities and potential, Tourism Calgary has released a progressive Strategic Plan that is responsive to the evolving needs of the traveller and founded on the principles of organizational integration and industry alignment.

Tourism Calgary will work with our community to grow tourism revenues to $2.3 billion by 2020. We will lead with a bold Calgary brand and leverage the tourism marketing investments of the entire industry.

Tourism Calgary’s 2014-2016 Strategic Plan is our organization’s road map for success.

Tourism Calgary