Travel Alberta

Directions Magazine - Summer 2012

The Summer 2012 edition of Directions Magazine is now available for download. 

In this edition, we outline how we brought our new tourism brand to life and share some of our brand successes with you, including surpassing one million views of our brand commercial on YouTube.

We also introduce you to our Telling Alberta Stories initiative that will be the focus in the next phase of Travel Alberta's ongoing brand journey.  

We share with you the steps we took to develop our new Official Alberta Travel Planner and introduce you to our Industry Relations Team. We also outline the guidelines of Travel Alberta's new co-operative marketing program.

Other stories include an overview on how Travel Alberta is leveraging our social media channels to market the province and how you can engage with us on our social media initiatives.

Look for an update on our Small Town Saturday Night initiative and also highlights of the 2011 Alto Awards gala, including the award winners and finalists. Also read about how Canada's West Marketplace is celebrating their 25th anniversary and see tips on how you can make your tourism business export ready.

Download the Summer 2012 edition of Directions Magazine here

Travel Alberta