Travel Alberta

Travel Alberta Road Shows a success!

More than 240 tourism industry operators attended 9 Travel Alberta Road Shows throughout the province April 29 – May 3 and 98% agree with Travel Alberta's marketing direction.

Travel Alberta shared their upcoming strategic and marketing direction as outlined in the 2013-2016 Business Strategy and provided information on partnership programs designed to assist companies involved in Alberta’s tourism industry.

Of those who completed evaluation forms at the Road Shows, 98% said they agree with Travel Alberta’s marketing direction.

Alberta Tourism, Parks and Recreation provided an update on the programs and services offered by the Tourism Division and how Alberta tourism operators can connect with their research, investment and development branches and how to access visitor services. 

Minister of Tourism, Parks and Recreation, Honourable Dr. Richard Starke, was in attendance at the Road Show in Vermilion on May 3. He spoke about the importance of tourism to the community and outlined how the Ministry’s mandate and programs connect to Travel Alberta’s mandate and marketing plans.

Travel Alberta has organized these annual Road Shows throughout the province since 1999. They provide a valuable opportunity for Travel Alberta and Alberta Tourism, Parks and Recreation to connect face-to-face with industry operators, consortia groups, Destination Marketing Organizations and local municipal representatives in their own community. The Road Shows also provide local Destination Marketing Organizations a chance to present to the operators and municipalities in their area.

These Road Shows are a great example of how Travel Alberta is working together with Alberta Tourism, Parks and Recreation and Alberta’s tourism operators as TEAM ALBERTA to grow tourism revenues.

Travel Alberta