Travel Alberta

New council members will help capitalize on strength of Alberta tourism

Newly appointed members of the Alberta Strategic Tourism Council will help grow tourism to a $10.3 billion industry in Alberta by 2020.

“Having a strong voice from tourism stakeholders across the province is critical to maximizing the potential of tourism,” says Dr. Richard Starke, Minister of Tourism, Parks and Recreation. “Growing tourism means more jobs for Albertans, more revenue to fund programs and services Albertans want and need, and more festivals, events and activities for Albertans to enjoy.”

The 13 new council appointments include Mac MaKenny, who operates a guest ranch near Calgary, as chair.

“With a world of possibilities available to travellers, the competition for tourists is fierce,” says Mac MaKenny, Chair of the Alberta Strategic Tourism Council. “Albertans, however, always rise to a challenge and, with all those involved in the tourism business working together, we will succeed in meeting our goal.”

Doug McPhee, who operates a rental car agency in Jasper, is appointed vice-chair. Together the 17 members of the council represent all sectors of tourism and all regions of the province.

The council provides advice to the Minister and Travel Alberta. The council works in partnership with business and government agencies to support tourism marketing, product development, investment, and workforce training.

The council, formerly known as the Strategic Tourism Marketing Council, was renamed and given an expanded mandate in October. The change is part of the Alberta Tourism Framework, Alberta’s plan to grow tourism. 

Biographies of the members of the Alberta Strategic Tourism Council can be accessed at

Alberta Tourism, Parks and Recreation