Travel Alberta

Nominations now open for the Visitor Information Centres’ AMMY Awards

The annual AMMY Awards recognize achievements of both individuals and visitor information centres (VICs) and their outstanding services in the areas of operational, visitor services and individual excellence. Named for Alberta’s official gemstone, Ammolite – one of the rarest and most unique gemstones on earth – recipients of the AMMY Awards are as special as the stone itself.  Be recognized by visitors, staff, and your community for your passion for your province and for providing exceptional service.

Award Categories

Applicants have the opportunity to apply in the following areas of excellence:

Operational Excellence

  • Best in Class – Hiring & Training
  • Best in Class – Innovation

Visitor Service Excellence

  • Best in Class – Visitor Services, Amenities & Facility

Individual Excellence

  • Best in Class – Leaders in Management
  • Best in Class - Travel Counselling

Not Sure If You Should Apply?

The AMMY Awards are open to ALL Alberta VICs whether you operate out of a museum, are a stand-alone centre, are seasonal, accredited or non-accredited. The AMMY Awards are an opportunity for individuals and VICs to be recognized and help to promote excellence within the AVIP network.

For more information, please see the attached AMMY Awards Information Package. AMMY Award application forms are available on the AVIP SharePoint site, Travel Alberta industry website, and the Alberta Culture and Tourism website.

The winners will be announced at the AMMY Awards Gala held in conjunction with the 2016 AVIP Conference on September 27, 2016 in Spruce Grove, AB.

For more information and questions regarding the AMMY Awards, please contact Jessie Chai at

Deadline for application is September 7, 2016.

Alberta Culture and Tourism