Travel Alberta

AHLA announces 2014 Employer of Choice recipients

The Alberta Hotel & Lodging Association (AHLA), which represents over 96% of hotel rooms in Alberta, has announced the recipients of the 2014 Employer of Choice (EoC) designation. This year 87 properties have achieved the standards to receive this coveted award, an increase from 73 in 2013. This demonstrates the growing efforts of hotels and motels to appeal to staff and guests alike.

Leading human resource practices, which include strong selection and recruitment procedures, investment in employee development, and direct and indirect employee benefits, are more important than ever given the tight supply of labour in Alberta. Recent figures from Statistics Canada list the unemployment rate for Alberta in January 2014 as 4.6%, significantly lower than the 7% national average. The shortage of individuals to work in food and beverage, housekeeping and front desk positions has created significant challenges for hotel and motel owners in communities around Alberta.

“Staff who understand the importance of their work and feel valued will contribute to creating a culture that supports a positive guest experience in offering our customers a satisfied stay.” Says Perry Batke, General Manager of the Best Western Plus Denham Inn in Leduc. “As an industry, we need to do our part to show that we offer meaningful and satisfying careers” Batke continues, “the Employer of Choice designation validates those hotels and motels that are making positive efforts to do so.”

The Employer of Choice designation was created to raise the standard of human resource practices in Alberta’s hospitality industry. The award, which has been presented by the AHLA since 2008, is based on a comprehensive audit of participating employers’ HR practices, including staffing, compensation and workplace health and safety. Participating properties must also engage in an online Employee Opinion Survey that measures employees understanding of a variety of the property’s human resource policies.

The AHLA congratulates all 87 Employer of Choice winners and applauds their commitment to bettering Alberta’s hospitality industry and the people who work in it.

Alberta Hotel & Lodging Association