Travel Alberta

Alberta operators named to Canadian Signature Experiences

Congratulations to the following four Alberta tourism operators that are among the list of experiences recently added to the Canadian Tourism Commission's Canadian Signature Experiences collection:

The Canadian Signature Experiences collection membership is made up of outstanding Canadian tourism enterprises from coast to coast to coast that deliver the authentic experiences. These Alberta operators will benefit from the Canadian Tourism Commission’s global marketing, sales and media activities.

They are among a total of 28 experiences added in this third intake to the program.

“Canadian tourism entrepreneurs do an excellent job ensuring visitors explore everything our country has to offer,” says the Honourable Maxime Bernier, Minister of State (Small Business and Tourism) (Agriculture). “The Canadian Signature Experiences collection recognizes truly authentic Canadian experiences that entice travellers and position Canada as a destination of choice on the world stage while creating jobs and growth here at home.”

The Canadian Signature Experience program is not Canada’s only trump card for global travellers. The country’s tourism strength is represented by its range of diverse, multicultural experiences from coast to coast to coast that appeal to everyone from young, independent travellers to group tourists. According to latest Tourism Snapshot done by the Canadian Tourism Commission, that attraction resulted in 2.6 million international visitors to Canada in August, up 5.3% on the previous year.

“The Canadian Signature Experiences collection is just one of the ways we carve out Canada’s piece of the global tourism pie,” says Greg Klassen, senior vice-president Marketing Strategy and Communications for the Canadian Tourism Commission. “This third intake of tourism businesses will help travel agents and tour operators in our international markets make an even more compelling case to travellers that their next destination should be Canada.”

Click here for more information on the Canadian Signature Experiences program.

The Cattle Drive at Sierra West and adrenaline experiences available at Canada Olympic Park have also been featured in Travel Alberta's Alberta Stories program. These videos are posted on our YouTube channel. The Cave and Basin will be featured as part of phase three of the initiative, just filmed this past summer. The Alberta Stories initiative plays an important role in bringing Alberta’s tourism brand to life. These stories showcase the true character and distinctive personalities at the core of Alberta’s tourism experience and continue to deepen the connection we have with our visitors.

Travel Alberta