Travel Alberta

Seekers Media to develop Northern Rockies Ecotour App

Hinton's Foothills Research Institute (fRI) has partnered with Seekers Media to begin development of the Northern Rockies Ecotour app for iPhone and iPad.

The app will compliment the recently published TransCanada Ecotours Northern Rockies Highway Guide, a lavishly illustrated guidebook of the Northern Rockies Region developed by the program.

The mission of the app is to provide learning opportunities for visitors travelling through the landscape while delivering user-friendly information about attractions, accommodations and tourist amenities available near the ecotour routes, which span from Hinton to Valemount and from Grande Cache to Lake Louise, including Jasper. GPS and mapping technologies will allow users to discover points of interest while at the same time act as a “digital concierge,” offering relevant travel information about the nearby tourism amenities.

Designed for exploring Alberta’s Northern Rockies Region, this will be a must-have app for road-trippers and locals alike.

“Over two million people a year drive through the Northern Rockies Region and the landscape studied by the Foothills Research Institute, yet interpretive media for the human, ecological, and geological history are largely unavailable,” said Bob Udell, Program Lead for fRI’s Forest History Program.

“Seekers Media looks forward to not only working with fRI but all of the various stakeholders involved in the project. The app will allow content from the wonderfully produced guidebook to be enhanced on a digital platform, allowing travellers to make the most of their experience,” said Jim Barr, CEO of Seekers Media.

The app will be free and will launch in late spring 2013.

About Foothills Research Institute - Since 1992, the Foothills Research Institute (formerly the Foothills Model Forest) has been conducting applied research on the cultural, ecological, economic and social values of Alberta’s forested landscape. To learn more about the Foothills Research Institute please visit  

About Seekers Media - Seekers Media, for the past four years, has been on the cutting edge by using the latest in technology to enhance travellers’ experiences. Seekers Media’s smartphone app developments have included the continued evolution of its own popular SnowSeekers offering and a variety of development projects for other organizations. For more information please visit  

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