Travel Alberta

Provincial Budget Continues to Back Tourism Efforts in Driving Economy

Creating good jobs and a diversified economy are key themes of the 2017 provincial budget, and the growth of Alberta’s tourism sector remains a critical contributor to diversification. 

Provincial investment in the tourism industry remains among the highest in the country as we continue to grow Alberta as a premier destination for inter-provincial, domestic and international travellers, while also making strategic investments in cultural and tourism infrastructure through the Capital Plan.

“Alberta is showing the world we are resilient, innovative and worth the investment of domestic and international travel dollars,” Said Royce Chwin, Travel Alberta CEO. “Travel Alberta is focused on achieving the goal of growing tourism revenue to $10 billion by 2020 because we know when tourism works, Albertans work too. Tourism as an industry provides tangible and direct economic growth through all areas of the province, all year round.”

Budget 2017 provides $60.8 million for tourism development and marketing, including:

• $49.2 million to support tourism marketing through Travel Alberta .
• $10.8 million to the ministry’s Tourism Division in support of industry development.

At Travel Alberta, the strategy remains consistent and priorities remain clear. Tourism is a core contributor in Alberta’s efforts to grow and diversify the provincial economy, driving revenue to the tune of $8 billion annually; supporting 19,000 businesses and 127,000 jobs across the province.

More information on the 2017 budget can be found at To learn more about Alberta Culture and Tourism programs and initiatives, visit

Travel Alberta