Travel Alberta

Save the Date! Spring Training and Showcase 2016 – MAY 3 & 4, 2016

Mark your calendar for Spring Training and Showcase 2016! This exciting annual two-day training event will take place on May 3-4, 2016 at the Ramada Edmonton Hotel and Conference Centre in Edmonton, AB. An evening Welcome Reception for Visitor Information Centre (VIC) staff will take place May 2, 2016 and provides the opportunity to meet and network with friends, colleagues, and other tourism industry representatives.

What is Spring Training and Showcase?

Spring Training and Showcase prepares front-line VIC staff for the upcoming season by offering the tools and resources to provide high level of services to the travelling public. VIC staff will be trained on visitor engagement techniques, customer service excellence, trip planning tools, Alberta product knowledge, and more! This training opportunity is catered to staff that directly engage with visitors in their centres. VIC staff will leave this event equipped with the knowledge and tools to help enhance the experience of the visitor by providing timely, accurate trip planning advice and information.

Registration is free for VIC staff and accommodation reimbursement is available.

Exhibitor Opportunities

Alberta’s Tourism attractions, events and destination organizations can also participate in this event through the many exhibitor opportunities offered at Spring Training and Showcase. This is a great opportunity for organizations to gain exposure with front-line VIC staff and establish relationships with others in the tourism industry. Each year the event is attended by over 40 tourism industry partners and tourism operators from all regions of the province to represent and promote their attractions, experiences, destinations and events. Get connected with the staff that promote Alberta to visitors by registering as an exhibitor!


Don’t miss your chance to participate in this important tourism industry event. Exhibitor registration will be available in January followed by VIC staff registration in February. Please email for more information regarding the event.

Alberta Culture and Tourism – Visitor Services Branch