Travel Alberta

Alberta Pride Alto Award captures essence of the Alberta experience

Alberta is a diverse and vibrant province and these qualities are reflected in the tourism products and services offered. 

The Alto Alberta Pride Award was created to recognize a business or organization that captures the essence of the Alberta experience. What is the Alberta experience? It could be what your guests do when they arrive or how they feel when they leave. It could be a vacation experience that’s unique to the province or it may be that your guests perceive Alberta as a very special place.

Previous winners of this Alto Award include: The Canadian Badlands Passion Play (2013), Ice on Whyte Festival (2012), Anderson Vacations (2011) Royal Tyrrell Museum (2010), GyPSy Guide (2009), Brewster Canada (2008), Edmonton’s Capital EX (2007), Rosebud Theatre (2006).

Eligibility: Any business or organization focused on a tourism related product or service which has been in operation in Alberta since January 2010. (Previous winners may not re-apply). Organizations are encouraged to nominate themselves for the Alberta Pride Award.

The Alberta Pride Alto is one of nine awards in the Alto Awards program, designed to recognize and celebrate individuals and organizations committed to enriching Alberta’s tourism industry and who by their actions inspire others and demonstrate what can be achieved by working together. 

Individuals and organizations are encouraged to submit their own nominations in the following categories:

  • Alberta Pride 
  • Marketing Excellence (up to $10,000) 
  • Marketing Excellence ($10,000 - $50,000) 
  • Marketing Excellence (over $50,000 
  • Marketing Partnership 
  • Service Excellence 
  • Sustainable Tourism 
  • Collaborative Tourism
  • Tourism Media 

Deadline for applications is September 5, 2014.

The Alto Awards will be presented in nine categories, and to the 2014 Alto Ambassador, at the Alto Awards Banquet in Banff on October 20, 2014. The Alto Awards are presented in conjunction with the Travel Alberta Industry Conference, October 19-21, 2014.   

Learn more about the Alto Awards at

Travel Alberta