Travel Alberta

Travel Alberta’s 2012-2013 Annual Report now available online

Travel Alberta’s Annual Report highlighting the strategic objectives, scorecard and results for the fiscal year that ended March 31 2013 is now available.  

This was a banner year for tourism in Alberta and tourism industry metrics have shown positive results. In 2012, provincial hotel occupancy and average daily room rate revenue increased 3.4 points and 5.1 per cent respectively; traffic increased by approximately 6.6 per cent at both Edmonton and Calgary international airports; historic site and museum visits were up 7.2 per cent; and we’ve experienced significant increases in vehicle traffic at major border gateways up 4.8 per cent. This year also marks the third consecutive year that tourism levy proceeds have increased; evidence of a robust business and visitor economy.

We continue to work through the year of 2013-2014 with the same strategy – to grow tourism revenue $1 billion by 2017 by directing consumer-driven brand marketing at youthfully-spirited travellers in high-yield markets. We will lead with breathtaking experiences that differentiate Alberta and drive visitation throughout the province.

This Annual Report will be presented at the Annual General Meeting of the corporation, to be held in conjunction with the Travel Alberta Industry Conference in Banff on Monday, October 28.  Following the annual meeting, an interactive question and answer session will be held with Quincy Smith, Travel Alberta’s Board Chair and Bruce Okabe, Travel Alberta’s Chief Executive Officer. 

Travel Alberta's 2012-2013 Annual Report has been submitted to the Minister of Tourism, Parks and Recreation for tabling in the Alberta Legislature.

Click here to view / download Travel Alberta's 2012-2013 Annual Report.

Travel Alberta