Travel Alberta

More investment in Canadian Badlands to be announced at Conference

Major expansion of Pure North Canada’s capital investment in the Canadian Badlands to as much as $24 million will be on the agenda at the Canadian Badlands Tourism Development Conference, March 25-27, in Lethbridge.

Deneen Allen, president of Pure North Canada, will provide a progress report on her company’s $12 million luxury eco-lodge development adjacent to Dinosaur Provincial Park, a UNESCO World Heritage site in the Canadian Badlands. First announced last May, the eco-lodge remains a priority for Pure North. Concurrently, the developer is actively pursuing two other potential projects in the Canadian Badlands region for a further $10-$12 million investment before 2020.

Eco-lodge development is a proven strategy for attracting attention and visitors to other rural Canadian destinations. Since it opened last year, on a small rocky island with a population of just 2,500 off the coast of Newfoundland, Fogo Island Inn has won acclaim from major travel media and praise from visitors around the world. Profits from The Fogo Island Inn flow back to the Shorefast Foundation, a registered charity, and are reinvested back into the local community.

Anthony Cobb Treasurer and Chief Operating Officer of the Shorefast Foundation and General Manager of the Fogo Island Inn will be presenting at the Canadian Badlands Tourism Development Conference on March 27.

“The Canadian Badlands Foundation is watching the Shorefast model,” says, Cindy Amos, Executive Leadership at Canadian Badlands Tourism. “We want to secure our charitable status so we can start using this tool to attract more investors like Pure North to our region.”

For full program information and to register for the Canadian Badlands Tourism Development Conference, please visit

Canadian Badlands Tourism is the largest municipal partnership in Canada. Incorporated with 63 municipal government shareholders throughout south-eastern Alberta, Canadian Badlands Tourism is dedicated to building and growing a thriving rural tourism destination by working collaboratively with municipalities, tourism operators and the Government of Alberta. In 2011, more than 4.2 million people visited the Canadian Badlands and spent $552 million in the region.
Canadian Badlands Tourism