Travel Alberta

Alberta SouthWest receives national award recognition for the second year in a row

Alberta SouthWest Regional Economic Development Alliance won two Marketing Canada Awards at the Economic Developers Association of Canada annual conference, held in St John’s Newfoundland. The Marketing Canada Awards competition recognizes excellence in community marketing, which is an integral part of economic development. The winning projects excelled from among 155 entries submitted by organizations across Canada. 

Alberta SouthWest was “best of the best” in two categories: Web-based Community Outreach and Single Advertisement.

The Web-based Community Outreach award recognized the expertise of the GyPSy Tour Guide Company of Banff, in partnership with Alberta SouthWest to create new GPS-guided driving tours that offer the fun and exciting experience of driving around the region with a “tour guide in your pocket”. The finished product contains over 50,000 words of researched content transformed into professional audio narrative, guided by GPS technology, and tells travellers the stories of featured points of interest along 1,400 km of highways and byways in AlbertaSW. Users can rent GyPSy Guide units at selected locations or can download the App from Google Play or The App Store for the GPS-Guided Driving Tours and Smartphone App

The Single Advertisement award recognized the excellent display panel installed in Waterton National Park, which features a map of AlbertaSW, inviting park visitors to “Explore More” and visit the interesting communities surrounding the park. This large project design, completed by Twist Marketing, includes information about the “SouthWest Connect” Wi-Fi network, and acknowledges our partnerships with GyPSy Tour Guide, Crown of the Continent Geotourism Council, Cowboy Trail and Top Ten Scenic Drives.

“Alberta SouthWest is delighted to be recognized at a national level for the second year in a row,” says Bev Thornton, Executive Director Alberta SouthWest Regional Economic Development Alliance. “It’s truly amazing what can happen when rural municipalities, towns, villages and business partners put their efforts toward common goals.”

In 2012 Alberta SouthWest received five Marketing Canada Awards from Economic Developers Association of Canada and was named winner of the EDAC Cup, which is the top recognition of the annual awards program.

Alberta SouthWest Regional Alliance (AlbertaSW) is a Regional Economic Development Alliance (REDA) of 15 communities working together to support economic development. The region has a population of about 30,000 is located in the southwest corner of Alberta, bordering on British Columbia and Montana. The communities identify shared economic development goals and collaborate to create the right environment in which balanced growth can occur, increasing prosperity for all communities. What defines AlbertaSW is the character and authenticity of its rural communities and pride in living here. The communities and businesses want to see each other succeed, and support each other because when one community thrives, there is the potential for every community to benefit. 

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Alberta SouthWest Regional Economic Development Alliance