Travel Alberta

Tourism Week Begins May 31: How You can Get Involved

Tourism Week Begins May 31: How You can Get Involved

Tourism Week in Canada runs May 31 to June 6 in 2015. Take part in this national initiative by the Tourism Industry Association of Canada (TIAC) to highlight the economic opportunity available to Canada through travel and tourism. It aligns tourism organizations, businesses and other partners from across the country around a common vision: a tourism sector unencumbered by government policies and recognized for its contribution to the Canadian economy.

Tourism revenue is a key economic driver in Alberta and contributes to the well-being of all Albertans. The importance of Alberta’s visitor economy can’t be underestimated. In fact, the growth of tourism as a leading economic player is part of a global trend. Consider:

  • Travel and tourism now makes up 10 per cent of the world’s GDP[1]
  • Travel and tourism accounts for about 10 per cent of all employment in the world1
  • Direct tourism revenues in Alberta were $7.4 billion in 2012[2]
  • Total economic impact of visitor spending in Alberta was $8.3 billion in 20122
  • Tourism contributed $2.6 billion in GDP in Alberta in 20122
  • Total tax revenue from Alberta tourism was $3.4 billion in 20122

Alberta's Tourism Framework was developed by the Alberta government and Travel Alberta following extensive discussion with people involved in the tourism industry. This Framework aligns Alberta’s efforts – across government and industry – to market and develop authentic tourism experiences. Find out more about Alberta’s Tourism Framework on the Alberta Culture and Tourism website.

Ideas for celebrating Tourism Week:

Get involved in Tourism Week! This is a great opportunity to kick-off the peak summer season in Alberta and showcase the diverse range of authentic experiences that our province has to offer. 

  • Attend the TIAC Tourism Town Hall at the Banff Centre on June 4 (Kinnear Centre room 303). This interactive forum will provide you with unparalleled insight on how TIAC, the Canadian Tourism Commission (CTC) and Travel Alberta are working together to grow the visitor economy. Register to attend the Town Hall on the TIAC website.
  • Organize or participate in a special event featuring local attractions, tourism leaders, travel workers and industry supporters. Invite your local media, elected officials and the general public to show them directly what tourism means to our province and our communities. Tourism engages people in every community and encourages community pride and development.  
  • Follow TIAC's Twitter page. Updates will be provided on Tourism Week in Canada, including industry facts and figures using the hashtags #tiac and #tourismweek. 
  • Join the conversation about the tourism industry in Alberta on Travel Alberta’s corporate Twitter page. Throughout the week, tweet and post about why tourism is important in your community using the hashtag #ABtourismworks. 
  • Post tourism-related facts and messages on your destination’s or company’s social channels and invite your fans to repost. 
  • Invite your social followers on Facebook or twitter to write a post explaining what travel means to them, their family and their community. Make sure to monitor what friends and fans that follow you are saying about Tourism Week and “Like” their comments or comment on their status. 
  • Post photos of your Tourism Week events on Twitter and Facebook and celebrate tourism champions in your community by posting their photos and stories. 
  • Liveblog: assign a live blogger to cover your special event. 
  • Find inspiration at to plan your activities for Tourism Week, including places to go, things to do and exciting travel deals. For further inspiration, check out Alberta’s authentic experiences in breathtaking landscapes on Travel Alberta’s YouTube channel
  • Communicate with decision-makers in your community to let them know how public policy impacts your business. Tourism Week is not just about showcasing the economic impact and social benefits of Canada’s tourism sector, but about issuing a call to action to decision-makers from across the country to bring attention to public policy challenges.

Find more information about Tourism Week in Canada and about Alberta’s tourism industry.


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