Travel Alberta

Gain a Competitive Edge through Travel Alberta’s New SHiFT Program

There’s a shift taking place in how people want to experience the places they travel. They want engagement. They want local insights. They want to really connect with people and places.

Learn how to create the experiences today’s travellers are seeking through SHiFT, Travel Alberta’s new, immersive program developed for Travel Alberta by Nancy Arsenault and Celes Davar of The Tourism Café and Earth Rhythms. Arsenault and Davar created the GMIST Edge of the Wedge program in Atlantic Canada and adapted the program using their vast knowledge and 12 years of hands-on training experience.

During the 3.5-day SHiFT program, Arsenault and Davar will engage you in understanding experiential travel and the opportunities, benefits, risks and investment required to succeed. Participant numbers are limited to provide you with maximum one-on-one interaction and hands-on experience, and following the program, you will receive ongoing support as you follow through with your new plans for enhancing traveller experiences in your existing business or developing new ones.

Want to leave a lasting legacy in your community? Let us show you how to capitalize on what’s in your community to turn it into a destination of choice for travellers.

SHiFT is already over 25% booked. Due to limited space in the program, we encourage business owners, DMOs and tourism organizations to register as soon as possible.

Date: February 10-13, 2015

Location: Jasper

Click here for detailed program information and registration reimbursement guidelines.


Travel Alberta