Travel Alberta

Sustainable Tourism Alto Award honours organizations making a difference

The Sustainable Tourism Alto Award recognizes organizations and businesses that meet the needs of visitors and their local communities. This may be protecting and enhancing the environment, showcasing the cultural aspects of the local community, or contributing to the local community on an ongoing basis – or a combination of all three.

Applicants are encouraged to answer questions in the following areas:

1.  Commitment – What is your organization’s commitment to, and reason for, providing a sustainable tourism product? (Remember – sustainable isn’t only about the environment)

2. Areas of Impact – Applicants can comment on areas such as Minimal Impact, Cultural Respect or Social Well-Being. 

3. Economic Contribution – How does your organization contribute to the local economy?  This may be hiring local, giving back through volunteerism, or purchasing local products.

4. Communication – How do you communicate your goals to staff, guests, industry and the local community?  Are you an industry role model?

Previous winners for Sustainable Tourism include: Sinister 7 Ultra (2013), Head-Smashed-In Buffalo Jump World Heritage Site (2012), Discovery Wildlife Park (2011), Mount Engadine Lodge (2010), Pine Bungalows (2009), Town of Banff Hybrid Transportation System (2008), Blackfoot Crossing Historical Park (2007)

Eligibility: Applications will be accepted from all organizations and businesses operating in Alberta that have developed a sustainable tourism program. Previous winning submissions cannot be re-submitted, however if an organization has developed a NEW sustainable program they can submit for the new program.

The Sustainable Tourism Alto is one of nine awards in the Alto Awards program, designed to recognize and celebrate individuals and organizations committed to enriching Alberta’s tourism industry and who by their actions inspire others and demonstrate what can be achieved by working together. 

Individuals and organizations are encouraged to submit their own nominations in the following categories:

  • Alberta Pride 
  • Marketing Excellence (up to $10,000) 
  • Marketing Excellence ($10,000 - $50,000) 
  • Marketing Excellence (over $50,000 
  • Marketing Partnership 
  • Service Excellence 
  • Sustainable Tourism 
  • Collaborative Tourism
  • Tourism Media 

Deadline for applications is September 5, 2014.

The Alto Awards will be presented in nine categories, and to the 2014 Alto Ambassador, at the Alto Awards Banquet in Banff on October 20, 2014. The Alto Awards are presented in conjunction with the Travel Alberta Industry Conference, October 19-21, 2014. 

Learn more about the Alto Awards at

Travel Alberta