Travel Alberta

Destination Canada Announces New Agencies In Marketing

Destination Canada has two new agency partners who will inspire travellers to come and explore Canada.

The two strategic marketing agencies selected are Ogilvy & Mather Canada and Cossette.

“We are observing dramatic changes in the digital landscape and in the way consumers behave in the travel purchase journey. The global tourism market is fiercely competitive and we need to be smarter than ever about how we engage with travellers while continuing to drive Canada’s global share” said Jon Mamela, Destination Canada’s Chief Marketing Officer “Our new agencies will help us continue to build on our content-centric marketing strategy that is resulting in Canada welcoming its highest number of international travellers in over a decade”.

“We are excited to collaborate with Destination Canada and continue to build on their success in this golden age for Canada” said Laurie Young, Ogilvy & Mather Canada’s Chief Executive Officer “This is an amazing country with significant momentum in the tourism industry and we’re honoured to be part of the team to market it”.

"Destination Canada is a dream mandate for us – thoroughly modern, looking to break new ground, and one of the most powerful brands in the world. We share a very consistent vision for how brands should go to market now and in the future and we're thrilled to be working alongside the team to bring Canada to the world" said Mélanie Dunn, CEO of Cossette.

Destination Canada’s strategic marketing agencies will be responsible for the Canada brand; content marketing & strategic planning; creative & content production; program management in specific markets and social media programs, as well as analytics/performance and consumer & market intelligence.

We would like to thank our previous agency partner, DDB, for the successes we’ve achieved together for the Canadian tourism industry.

About Destination Canada:

Destination Canada markets Canada internationally as a premier four-season tourism destination. In collaboration with partners in the Canadian tourism industry, Destination Canada creates marketing campaigns designed to showcase the best our country has to offer. Destination Canada also provides research and industry data to our partners – equipping them to optimize their businesses.

For more information, please visit:, sign up for Destination Canada News and follow @DestinationCAN and @ExploreCanada on Twitter.

For further information, please contact:

Media Relations
Destination Canada

Ogilvy & Mather
Global: Jennifer Risi –
Canada: Tara McCarthy –

Leigh Morgan –

View this news on the Destination Canada website.

Destination Canada