Travel Alberta

Tourism Town Hall presentations available

The Tourism Industry Association of Canada (TIAC) and the Canadian Tourism Commission (CTC) held an interactive Tourism Town Hall session in Calgary on June 12. Presentations from David Goldstein, TIAC’s President and Chief Executive Officer and from Greg Klassen, CTC’s Senior Vice-President, Marketing Strategy and Communications are now available.

This session provided attendees with unparalleled insight on how TIAC and the CTC are working to grow the visitor economy. This open forum also provided a unique opportunity to share ideas on how we can make Canada’s tourism industry more competitive.

The sessions covered a broad range of travel and tourism issues:
• Domestic policy challenges
• International travel trends
• Export readiness
• National marketing strategy

About TIAC - Founded in 1930, the Tourism Industry Association of Canada is the only national organization representing the full cross-section of Canada's $84.8 billion tourism industry. TIAC's members include air and passenger rail services, airport authorities, local and provincial destination authorities, hotels, attractions and tour operators. TIAC is responsible for representing tourism interests at the national level, and its advocacy work involves promoting and supporting policies, programs and activities that will benefit the sector's growth and development.

About the CTC - The CTC is Canada's national tourism marketing organization. A federal Crown corporation wholly owned by the Government of Canada, we lead the Canadian tourism industry in marketing Canada as a premier four-season tourism destination. Our vision is to inspire the world to explore Canada. With our partners in the tourism industry and the governments of Canada, the provinces and the territories, we promote Canada's extraordinary experiences in 11 countries around the world, conduct original market research, offer stunning visuals through the Brand Canada Library and provide resources and toolkits to help industry leverage Canada's successful tourism brand—"Canada. Keep Exploring."

Tourism Industry Association of Canada