Travel Alberta

Maggie Davison joins Edmonton Economic Development Corporation

Maggie Davison will join Edmonton Economic Development Corporation (EEDC) as Vice-President, Tourism effective April 8.  

Currently CEO of Tourism Jasper which she created from the ground up, Davison evolved Jasper into a premier destination in the Canadian Rockies. Before arriving in Jasper, she led significant initiatives at the Canadian Tourism Commission starting in 2005. She headed Canadian tourism marketing and increased UK visits to Canada, and led business development for the commission’s Vancouver Olympic Games strategy.  

Davison’s original brush with tourism and travel began through her acquisition and operation of a Goliger’s Travel franchise in 1990, where she grew the agency’s sales. Following this, she moved to TravelPlus, a huge consortium of independent owners, where she eventually became CEO and President, implementing North America’s first international quality certification of its kind. From there, Maggie became Managing Director of the travel retail division at First Choice in 2001.  

Playing a key role in working with industry and shaping Edmonton’s future, Davison says, “I am excited to be joining EEDC’s team and especially look forward to building on my already established relationships with key partners like Edmonton’s Destination Marketing Hotels group, Travel Alberta and the Canadian Tourism Commission.” Her experience and vision align with EEDC’s goal of making the region one of Canada’s top-performing tourism destinations.  

About Edmonton Economic Development Corporation - EEDC provides leadership in economic development, markets Edmonton as a must-see destination, manages the Shaw Conference Centre and Edmonton Research Park, and acts as a stakeholder in TEC Edmonton, a joint venture with the University of Alberta. For more information, visit

Edmonton Tourism