Travel Alberta

2017 Spring Training and Showcase

Hosted by Alberta Culture and Tourism, the 2017 Spring Training and Showcase will take place May 9-10, 2017 at the Delta Edmonton South Hotel and Conference Centre.

This exciting annual event is catered to staff that come in direct contact with visitors in their Visitor Information Centres (VICs). This is also a great opportunity for tourism operators to apply as exhibitors to showcase their attraction, event, destination, or experience, as well as establish relationships with others in the tourism industry.

What is Spring Training & Showcase?

A two-day training event that offers the tools and resources to provide a high level of service to the travelling public. VIC staff will be trained on visitor engagement techniques, customer service, trip planning tools, Alberta product knowledge, and more! Training is catered to staff who directly engage with visitors in their centres and communities, including accredited and non-accredited community, regional, and provincial VICs.

This year’s theme, “Engaging Visitors, Building Communities,” highlights the importance of staff becoming local experts to effectively inform visitors and encourage them to do more and stay longer, thereby growing tourism in their region. Delegates will leave equipped with the knowledge and tools to connect visitors to Alberta experiences by providing trustworthy, accessible, and personalized trip planning advice and information.

Why apply as an exhibitor?

  • Meet and engage with over 170 front-line staff that can help increase visitation to your destination or business.
  • Showcase why your tourism attraction, event, destination, or experience is a must stop visit for travellers
  • Increase awareness and gain exposure for your organization
  • Network with industry representatives, develop new partnerships, and strengthen relationships with those in the tourism industry
  • Increase tourism to your region and aid in growing Alberta’s tourism industry
  • No registration fee to participate

Why register your VIC staff to attend training?

  • Learn to effectively engage and respond to visitors through energetic customer service training sessions
  • Learn about online tools and available resources that assist in meeting the visitor needs
  • Learn the latest techniques and trends in visitor servicing
  • Get specialized training for new and return VIC staff
  • Increase your product knowledge of the various tourism attractions, experiences, activities, events, and destinations that Alberta has to offer
  • Strengthen regional relationships by networking with other VICs and industry representatives
  • Maintain VIC accreditation status
  • No registration fee to participate

Registration Forms

Don’t miss your chance to participate in the 2017 Spring Training and Showcase. For more information or to apply, please see the attached documents.

If you have any questions regarding the event, please contact Emly Anderson at

Alberta Culture and Tourism – Visitor Services Branch