Travel Alberta

Canadian Tourism Commission – September 2013 Tourism Snapshot

According to the latest Tourism Snapshot from the Canadian Tourism Commission (CTC)’s Research department, Canada welcomed more than 1.6 million international visitors in September. This is a 2% drop on 2012.

More key statistics:

•The US market slammed on the brakes in September. A 7% increase in air travel could not offset a 9% fall in auto arrivals, leading to an overall 5% year-on-year decrease in American travellers.

•Americans have enjoyed 9.8 million overnighters in Canada in the first nine months of 2013, up 1% on last year.

•The China market seems to know nothing but double-digit growth. A stellar September saw a 34% surge in Chinese consumers heading east over the Pacific to Canada.

•Significantly increased air capacity remains a tremendous boon for the South Korea market, which posted a strong 21% gain in travellers coming to Canada in September 2013. Ontario was the biggest beneficiary, with a 49% boost over September 2012 in South Koreans choosing that province.

•CTC’s Latin American markets had a September to savour, with both Brazil (9%) and Mexico (5%) registering year-on-year gains in traveller numbers to Canada.

•The Eurozone painted a more troubled picture in September 2013: only France (1%) saw more consumers choose Canada for a vacation, with trip numbers declining in the UK (-3%) and Germany (-2%).

•The Australia market experienced a small dip in September 2013, too, with a 2% year-on-year drop in travellers hopping across to Canada.

•Outside CTC’s key international markets, arrivals soared from Taiwan (38%) and Hong Kong (2%) in September 2013, but tumbled from Spain (-7%), Italy (-4%), the Netherlands (-2%) and Switzerland (-1%).

•Hearth and home had a stronger pull for Canadians in September 2013 as they took 2.6 million trips abroad, a 1% year-on-year decline.

•Canadian outbound travel grew 2% in the first three quarters of 2013, totally nearly 26 million trips.

•A sanguine outlook on job prospects and personal finances helped push the Index of Consumer Confidence, released by The Conference Board of Canada, up 6.2 points to 91 in September 2013.

•Americans needed time to ponder in September 2013. The Conference Board Consumer Confidence Index dipped to 79.7 points, a 1.8-point drop. 

The Tourism Snapshot examines statistics and travel trends up to September 30, 2013, in CTC’s—and partners’—key global markets. 

Read the September Tourism Snapshot in full.



Canadian Tourism Commission