Travel Alberta

Upcoming Travel Alberta workshops in Red Deer

Join us in Red Deer for Media Relations & Storytelling on March 14 and Marketing Communications on March 21.

Time: 1:00 – 4:00 p.m.
Location: Red Deer Lodge Hotel - 4311 49 Avenue
Workshops are free of charge.

Media Relations & Storytelling : March 14
Travellers are overwhelmed with information, whether it’s from traditional media such as newspapers, magazines, radio and television or new media including the internet and social media like Facebook or Twitter. The trick is to find ways to stand out from all the noise. We will look at how to find and package stories about your operation or destination; include tips on how to pitch stories, build relationships with travel journalists and sample checklists to help you build your media relations toolbox.

Marketing Communications: March 21
An introduction to the context and role of marketing communication; understanding the fundamentals, the various elements of the promotional mix, and how they complement and enhance each other. You will learn how communications fits within your marketing plan. The importance of developing a marketing communications strategy and some of the challenges you may face.

This workshop is presented by Travel Alberta’s Industry Relations team – committed to delivering no-cost or low-cost learning opportunities and workshops to assist tourism businesses to develop innovative and collaborative marketing initiatives based on sound research and marketing principles.

If you would like these or any of our workshops to come to your town, please contact

Travel Alberta