Travel Alberta

Ag For Life recognizes program, gala and contributor successes

Ag for Life has a lot to celebrate. Over the past weeks, it has announced its first $1.2 million three-year investment into Alberta agriculture youth education programs, passed its official one year anniversary marker and hosted close to 700 guests at the inaugural Harvest Gala fundraiser. 

Ag for Life would like to thank its Founding Members and 2012 Harvest Gala sponsors for all of their generous contributions including Rocky Mountain Equipment in conjunction with its original equipment manufacturer partners, Case IH Agriculture, New Holland Agriculture, Kubota, Bourgault, Seedhawk and MacDon; ATB Financial; Agrium Inc.; Calgary Herald and QR77; Calgary Stampede; Alberta Milk; Nexera Canola Oil; TransCanada Corporation; Burnet, Duckworth & Palmer LLP; Calgary Chamber of Commerce; Kubota Dealers of Alberta; Northlands; Olds College and the 4H Foundation of Alberta.

 “I’m delighted to be seeing such an incredible outpouring of support for Alberta agriculture. So many individuals, groups and organizations have come forward to acknowledge and celebrate our vital agricultural industry. Together, we’re growing a better public understanding of the role of agriculture in Alberta while supporting safety in our rural and farm communities”, says Doug Beever, Chairman of the Board for Ag for Life and Senior Director, Sustainability and Stakeholder Relations for Agrium, one of Ag for Life’s founding members. 

A strong agricultural community and ag economy serves to make a better Alberta for everyone. The work of the Ag for Life organization will indirectly touch every single Albertan. 

“Like they say, if you like to eat food, then you’re part of the agricultural sector”, says Ag for Life CEO David Sprague. “When we stop to think about food, something so essential to our lives, we must stop and consider what goes into bringing it to our tables. Farmers and ranchers take a great deal of pride in their livelihoods and what they produce. They deserve our appreciation and respect for their entrepreneurship and an unwavering ability to produce our food year after year, sometimes under less than optimal weather or economic conditions”. 

Canada is only one of six countries that will produce a food surplus by 2020. Its arable land base is the second largest per capita in the world. And it holds 25 per cent of the world’s fresh water. World food production must double by 2050 in order to meet the demands of the growing population; a number that the UN predicts will increase from today’s population of 6.8 billion people to over 9 billion by 2050. “The Alberta Government strongly supports the work of Ag for Life”, says Alberta Premier Alison Redford. 

“We have this undeniable opportunity to take advantage of our good fortune; our land, our water, our technical expertise and our leadership within the industry”, says Sprague. “Meeting the demand of significantly increasing food production will come from the continued innovation by our farmers and ranchers, and the entire agriculture industry that supports them. We aim to educate today’s children so that they can be prepared to take on food challenges and to reap the benefits of future opportunities”.

About Ag for Life – Through collaboration, Agriculture for Life brings diverse industry and stakeholder groups together to deliver educational programming designed to improve rural and farm safety and build a genuine understanding and appreciation of the impact agriculture has on our lives. This means improving the public’s knowledge of where food comes from, enhancing everyone's appreciation for the opportunities provided by a healthy agriculture sector, bridging the knowledge gap between urban and rural audiences and reinforcing farm safety practices. Ag for Life strives to be a collaborator, a connector, an amalgamator. Ag for Life believes in partnering with community based programs by providing long-term funding and support to help them grow. Augmenting current educational programs serves to broaden their reach across the province and enhance their long-term sustainability. Ag for Life may only be a one year old organization, its strength comes from the credibility of its Founders. They include Agrium Inc., ATB Financial, ATCO Group, Penn West Exploration, Rocky Mountain Equipment, TransCanada Corporation and UFA Co-operative Limited. Contributing Members include AdFarm, Government of Alberta-Agriculture and Rural Development, Glacier Media Group and Mosaic Studios. This collaborative effort is what provides the organization with the foundation it needs to deliver impactful results. Find out more at

Ag For Life