Travel Alberta

Edmonton Conference Centre’s impact felt in Alberta

Edmonton’s Shaw Conference Centre created $50.7 million in economic impact in Alberta and $38.9 million in new economic impact for the Edmonton region in 2012.

Economic impact, caused by direct, indirect and induced spending, is measured through a tool originally developed by the Conference Board of Canada — its tourism economic assessment model is an industry standard for estimating impacts of sport and tourism events. Shaw Conference Centre’s visitor estimates are based on the number of conference and tradeshow attendee days. 

“The Shaw Conference Centre generates benefits and spinoffs well beyond downtown Edmonton, which in turn contribute to the economy significantly,” says Cliff Higuchi, general manager and vice-president of Shaw Conference Centre. 

Marking its 30th anniversary this June, the Shaw Conference Centre hosts events year-round, including tradeshows and conferences which bring new spending into the economy on such goods and services as accommodation, transportation and catering. In addition to generating economic impact, the centre brings value to the community through such diverse activities as being a venue for public art and high-profile community initiatives like Homeless Connect and High School Culinary Challenge. SCC also helps Edmonton’s business community through hosting events and showcasing opportunities in the region and northern Alberta.

As Edmonton’s downtown convention centre, SCC is within walking distance of more than 2,000 hotel rooms plus shopping, entertainment, dining, and transportation. Every year, the centre, which is managed by Edmonton Economic Development Corporation, attracts more than half-a-million guests, showcasing its award-winning facilities and kitchen.

Edmonton Tourism