Travel Alberta

Canadian Tourism Commission – August 2013 Tourism Snapshot

Increasing numbers of international travellers made Canada their destination of choice, according to the latest Tourism Snapshot from the Canadian Tourism Commission (CTC)’s Research department.

Just under 2.6 million international travellers kindled their passion for Canada in August 2013, a 5% year-on-year surge.

More key facts and figures:

• Astonishing growth in traveller numbers saw the China market post a 37% increase in consumers choosing Canada in August 2013.

• The sky’s the limit: thanks to significantly increased air capacity, both the Japan and South Korea markets saw a healthy rise in Canada arrivals, 8% and 6% respectively, in August 2013.

• The now-resolved dispute at Canadian visa offices may have delayed some travel plans from July to August, leading to strong gains in the Mexico (9%), Brazil (8%) and India (7%) markets.

• Our American cousins can’t get enough of what Canada has to offer: an 8% turbocharge in air arrivals and 3% boost to auto arrivals took the visitor total in August 2013 to just over 1.9 million, up 4% on the previous year.

• The US market has stayed buoyant through 2013: nine million Americans have enjoyed Canadian overnighters in the first eight months, a 2% year-on-year increase.

• The Euro-zone had a spring in its step in August 2013: traveller numbers heading to Canada climbed in the France (10%), UK (9%) and Germany (4%) markets.

• Arrival numbers were in the stratosphere in the Australia market, too, which saw a 12% surge in travellers crossing the Pacific Ocean to Canada in August 2013.

• Looking beyond CTC’s key international markets, arrivals declined in August 2013 from Italy and the Netherlands (both -6%), Spain (-4%) and Switzerland (-2%), but climbed from Taiwan (28%) and Hong Kong (8%).

• Canadians put their wandering shoes on again in August 2013, taking just under 3.9 million trips abroad, a 3% year-on-year increase.

• During the first eight months of 2013, Canadian outbound travel showed few signs of slowing its upward trajectory, registering a total just shy of 23.4 million trips, up 3% on 2012.

• Good vibes around current and future finances helped push the Index of Consumer Confidence, released by The Conference Board of Canada, up 2.2 points to 84.7 in August 2013.

• The lazy, hazy days of summer kept American opinions rock steady in August 2013. The Conference Board Consumer Confidence Index rose slightly to 81.5, up 0.5 points.

The Tourism Snapshot examines statistics and travel trends up to August 31, 2013, in CTC’s—and partners’—key global markets.

Read the Tourism Snapshot –August 2013 in full


Canadian Tourism Commission