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Trail Blazing the Alberta Way

Alberta is home to one of the largest, youngest and fastest growing Indigenous populations in Canada, actively providing a strong example for other provinces through initiatives designed to grow and promote Indigenous Tourism. One such example is the creation of a tourism strategy through Indigenous Tourism Alberta (ITA), developed in a... Read More »

Travel Alberta

Call for Alto Awards committee members

The Alberta Tourism (Alto) Award committee is seeking passionate individuals to join their team. As the only program of its kind in Alberta, the awards annually recognize individuals and organizations that are committed to enriching the province’s tourism industry. Members are currently needed to represent and advocate for the areas of... Read More »

Travel Alberta

News Flash – Visitor Guides are still a thing (if you do it right)

Visitor Guides can act as a key piece of content in your marketing mix, but yours isn’t the only one out there. So, what do you need to do to break out of the pack? Skift, an online “must-read” guide for anyone associated with tourism, just released a new e-book from... Read More »

Travel Alberta

Unlike the Rolling Stones, we just got some satisfaction

Travel Alberta exists as a support mechanism for the Alberta tourism industry, through marketing, training and funding. One of the markers of success is how the Alberta tourism industry ranks us through the annual Industry Satisfaction Survey. This year we received our highest overall satisfaction score to date (83 per... Read More »

Travel Alberta

Former Travel Alberta VP recognized for growing community

Wynn McLean, former Travel Alberta Vice-President of Community Relations, was recognized with an Award of Merit this month by the Alberta Association of Agricultural Societies. McLean is known for his passionate advocacy of rural tourism in Alberta. As a native of Camrose, AB, he is also an ambassador for the importance... Read More »

Travel Alberta

Travel Alberta Named One of Alberta's Top 70 Employers for Second Consecutive Year

The team at Travel Alberta has done it again: the Crown corporation responsible for marketing Alberta's tourism experiences was designated as one of Alberta's Top 70 Employers by Mediacorp Canada Inc. for the second year in a row. The organization prides itself on recruiting the best and brightest, and hiring... Read More »

Travel Alberta

Tour of Alberta shuts down after five years

After five years in operation, the Alberta Peleton Association (ATB) recently announced the society is ceasing operations. The event was the brainchild of a dedicated group of cycling enthusiasts that saw the tour of Alberta as more than just a race - it was an opportunity to spotlight local communities... Read More »

Travel Alberta

How will you ring in the #YearoftheDog

Alberta is poised to ring in the Year of the Dog this Chinese New Year, an occasion amplified by the 2018 Canada-China Year of Tourism, celebrating  the shared history and future partnerships between the two countries. Red is the theme of every New Year celebration, representing luck and good fortune in... Read More »

Travel Alberta

Tri-Region Tourism to host start-up seminar

Tri-Region Tourism will be holding a seminar on Tuesday, Feb. 27 for anyone looking to start or expand a tourism related business. The seminar will include: Information and resources for creating or expanding a successful start-up Connecting with successful business owners that can offer guidance ... Read More »

Tri-Region Tourism

AB tourism picks up the pace into 2018

Recent statistics from Alberta’s two largest urban centres paint a positive picture for the province’s tourism industry. Edmonton and Calgary experienced year-over-year increases for 2017 in different areas, welcome news as things begin to pick up across the province. Overall air passenger counts to Edmonton grew by 3.8 per cent over 2016... Read More »

Travel Alberta

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