Alberta’s government and Travel Alberta are supporting a strong rebound for the tourism sector as a key contributor to Alberta’s diversification.
Following two years that saw tourism and tourism-based communities struggle in the province due to the pandemic, Alberta’s tourism industry is experiencing a comeback.
To further help tourism-related businesses recover, Alberta’s government changed the mandate of Travel Alberta to a destination management organization. With this expanded role, Travel Alberta can better work directly with communities, businesses and entrepreneurs to develop new tourism experiences, products and destinations.
The agency is also working with airlines and airports to identify routes and opportunities for future growth. Many domestic routes have returned and Travel Alberta is working to reinvigorate international routes.