Programs & Tools

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Travel Alberta, in partnership with the many tourism-focused agencies and organizations across the province, aims to support the growth of tourism revenue to $20 billion in Alberta by 2030 by directing our brand at high-potential markets.

The resources outlined in Programs and Tools are developed by the team at Travel Alberta to support tourism partners with a mandate to market the tourism assets, attractions and opportunities present in Alberta in domestic, national and international markets; to promote Alberta as a destination for tourists and other visitors; and to assist Alberta’s tourism industry operators to market their products.

Learn more about how Travel Alberta helps tourism work through the Alberta Tourism Information Service (ATIS) marketing platform, the Cooperative Marketing investment program, industry development support, and the Industry Brand Toolkit to assist in support of your own marketing strategy.