Quick answers to the questions you ask the most so we can get you listing up, up and away.
How much does it cost to list on ATIS?
ATIS is a free marketing tool developed by Travel Alberta to increase the reach of Alberta Tourism providers.
How do I set up an ATIS account?
Visit atis.travelalberta.com and simply click on Sign Up Now for FREE at the bottom of the page. From here, enter your first name, last name, business name, title, email and phone number. A link will arrive by email to verify your account and direct you to create a unique password. You are now on your way to creating your first listing.
Where do I log on to ATIS to manage my listing?
You can access ATIS by visiting atis.travelalberta.com and simply entering your username and password.
How many listings can I have?
There is no limit on the number of listings you can have in ATIS. Each ATIS account can have multiple listings and each listing can have multiple associated accounts. If you have access to a listing, you may edit, delete or view reports for that listing.
How long do my listings stay active?
Each content type has varying expiry dates.
- Listings never expire within ATIS. Your listing will appear in ATIS until you or another account with access to the listing deletes it.
- Events disappear once the event date has passed but the listing remains within the ATIS system for one year past the event end date. A notification is sent to accounts with access to the event listing one week before the listing is permanently deleted.
- Offers expire on the date selected by the user and can live in ATIS for up to one year from the date of entry. A notification will be sent to the accounts with access to the offer listing one week prior to the listing being permanently deleted from ATIS. Article listings never expire within ATIS, appearing in ATIS until you delete the content.
What does it mean to be market-ready?
Market-ready tourism product providers have a legally registered business and follow a defined business plan to provide their product in a way that meets typical customer needs and expectations. This includes having an online presence that represents their Alberta based business (or with content devoted to Alberta tourism product), delivering their service during defined business hours, and maintaining a minimum 24-48 hour response time to consumer requests during operating seasons.
What is considered a tourism product for ATIS?
To be considered a tourism product, a significant share of total expenditures on the product must be from leisure travellers. This implies the product may be significantly impacted in the absence of leisure travellers.
Natural attractions that can be correctly classified under the Natural Attraction ATIS Listing category are considered to be tourism products.
What is considered an ATIS offer?
Travel offers can be created for any tourism product that has a price point. The price can represent a single product, such as admission price, or multiple tourism products packaged into one offer, such as a tour. The offer price point can be a sale price or regular retail price. All offers submitted into ATIS must be published on your website.
You must create a listing before you can add an offer into ATIS.
What is considered an event?
An event must fall into one of the following categories:
- Agricultural Fairs – Includes agricultural fairs and exhibits that happen once a year over a maximum of 3 days.
- Arts and Performing Arts – through a professional or semi-professional organization.
- Cultural – An event or festival with a focus on cultural heritage or history.
- Culinary – Any event with a main focus on food/drink that is open to the public.
- Exhibits and Shows – Exhibitions and shows including arts/crafts and visual arts.
- Festival – A single or multi-day event that celebrates a particular theme such as film or music.
- Music and Concerts – any type of musical presentation performed by professional or semi-professional organizations.
- Sport Events – Individual or team sporting events involving professional or semi-professional athletes, or competitions by amateur athletes at the regional, provincial, national or international level.
Where is my listing displayed?
ATIS listings are displayed across Travel Alberta channels including travelalberta.com campaign websites, email marketing campaigns, social media, visitor information centres and contact centres, and has the potential to appear on other third-party sites through distribution agreements.
Can someone else manage my ATIS account?
Yes, multiple people can manage content submitted into ATIS through one of the following ways:
- Multiple users are attached the Listing
- Multiple people share the same login credentials
More than one user can have access to a listing. There are two permission types that a user may have on a Listing.
Viewer: Can view the Listing and the Listing reports
Admin: Has the same access as a viewer plus the admin can edit, delete and add Offers to the Listing
Permissions are set at the Listing level. This means that a user may have different permissions levels for different Listings.
Users who have ‘Admin’ access to the primary Listing added to an Offer, will also be able to edit, delete or view reporting for these Offers.
I have forgotten my username and password – what do I do?
If you have forgotten the password for your ATIS account, you can use the Forgot Password link on the ATIS login page: visit atis.travelalberta.com and select "Forgot Password link below the LOGIN button. This feature sends your username or new password to the email address you enter. If you have forgotten the email that you used to set up your ATIS account, or if you do not receive a response when using this feature, please email us at firstname.lastname@example.org for additional support.
How long will it take for my information and postings to appear on travelalberta.com
It can take up to 48 hours for listings and events to be approved. Once approved your listing will appear right away on travelalberta.com, but may take a week or two to be indexed by Google to appear as a result when using the search function on travelalberta.com.
I have a Listing on ATIS but do not have access to it
If a listing for your business already exists, you may request access by contacting email@example.com
You will need to create an account in ATIS before we can transfer the listing to your name.
How can I tell how my content is performing on ATIS?
ATIS has built in reporting so you can see how your content is performing, which device visitors are accessing your content from and which market is performing best. To access your reporting:
Login to ATIS: atis.travelalberta.com
Click on REPORTS, then PERFORMANCE on the left-hand navigation.
What is a qualified traveller?
Some website visitors are more likely to turn into Alberta tourism customers than others.
Qualified Travelers are web visitors who have demonstrated a qualified interest in travelling to Alberta. Qualified Travellers are measured though their activity on travelalberta.com and other Travel Alberta online marketing experiences.
Each time a web visitor clicks on an industry partner’s listing or event page, or clicks to a partner’s website from an Offer, Listing or Event page on travelalberta.com, they are counted as a Qualified Traveller. Qualified Travellers can also be measured when Travel Alberta uses a partner’s listing, offer or event in marketing efforts outside of Travel Alberta’s website (such as e-newsletters, social channels, or other online platforms).
While there are many factors that affect a listings total number of Qualified Travellers (location, proximity to other attractions, name recognition, etc.) a Listing’s Health Score is a general guideline on how to position your listing to generate as many Qualified Travellers as possible. On average, listings with a Health Score of 71 or above, generate 6 times more leads than a listing below 71.
A product is considered to be tourism product when expenditure on the product by leisure travellers represents a significant share of the total expenditure on the product. This implies that the product may be significantly impacted in the absence of leisure travellers.
Natural attractions that can be correctly classified under the Natural Attraction ATIS listing category are considered to be tourism product.
A leisure traveller is someone whose primary motivation for travel is pleasure. A business traveller who chooses to lengthen their business trip for leisure purposes is considered to be a leisure traveller for the non-business portion of their visit.
A leisure traveller’s destination must be 40 kilometers or more one-way away from their home.
Travel Trade Organization
A business or organization that makes travel reservations on behalf of travellers.
An organized event is an event that is planned at least four weeks in advance of its occurrence. The event has a physical location, a published date and time, and tickets are available to purchase (if applicable) during set business hours.
Market ready tourism product providers have a legally registered business and follow a defined business plan that allows them to provide their product in a way that meets typical customer needs and expectations. This includes having an online presence that represents their Alberta based business (or with content devoted to Alberta tourism product), delivering their service during defined business hours, and maintaining a minimum 24-48 hour response time to consumer requests during operating seasons.
Is there account support I can access?
Yes. Email us firstname.lastname@example.org or call 1-833-490-2843.